{"id":218897,"date":"2019-11-19T16:49:43","date_gmt":"2019-11-19T21:49:43","guid":{"rendered":"http:\/\/systemweb.co\/services\/presencia-en-internet\/ads-on-facebook\/"},"modified":"2019-11-30T14:50:35","modified_gmt":"2019-11-30T19:50:35","slug":"ads-on-facebook","status":"publish","type":"page","link":"https:\/\/systemweb.co\/en\/services\/presencia-en-internet\/ads-on-facebook\/","title":{"rendered":"Social Media"},"content":{"rendered":"\n[et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; module_class=&#8221;pocoespacio&#8221; _builder_version=&#8221;3.22.3&#8243; background_color=&#8221;#ffffff&#8221; transparent_background=&#8221;off&#8221;][et_pb_fullwidth_header title=&#8221;Ads on Facebook&#8221; subhead=&#8221; simple and effective&#8221; text_orientation=&#8221;center&#8221; content_max_width=&#8221;none&#8221; _builder_version=&#8221;3.22.5&#8243; background_color=&#8221;rgba(255, 255, 255, 0)&#8221; background_layout=&#8221;light&#8221; button_one_letter_spacing_hover=&#8221;0&#8243; button_two_letter_spacing_hover=&#8221;0&#8243; button_one_text_size__hover_enabled=&#8221;off&#8221; button_two_text_size__hover_enabled=&#8221;off&#8221; button_one_text_color__hover_enabled=&#8221;off&#8221; button_two_text_color__hover_enabled=&#8221;off&#8221; button_one_border_width__hover_enabled=&#8221;off&#8221; button_two_border_width__hover_enabled=&#8221;off&#8221; button_one_border_color__hover_enabled=&#8221;off&#8221; button_two_border_color__hover_enabled=&#8221;off&#8221; button_one_border_radius__hover_enabled=&#8221;off&#8221; button_two_border_radius__hover_enabled=&#8221;off&#8221; button_one_letter_spacing__hover_enabled=&#8221;on&#8221; button_one_letter_spacing__hover=&#8221;0&#8243; button_two_letter_spacing__hover_enabled=&#8221;on&#8221; button_two_letter_spacing__hover=&#8221;0&#8243; button_one_bg_color__hover_enabled=&#8221;off&#8221; button_two_bg_color__hover_enabled=&#8221;off&#8221; subhead_font=&#8221;||||||||&#8221; subhead_text_color=&#8221;#474747&#8243; subhead_font_size=&#8221;22px&#8221; custom_padding=&#8221;||0px|||&#8221;][\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; module_class=&#8221;pocoespacio&#8221; _builder_version=&#8221;3.22.3&#8243; background_color=&#8221;#ffffff&#8221; transparent_background=&#8221;off&#8221;][et_pb_row _builder_version=&#8221;3.22.3&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.0.47&#8243;][et_pb_text _builder_version=&#8221;3.0.87&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;]<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1024\" src=\"http:\/\/systemweb.co\/wp-content\/uploads\/2015\/04\/p_fb.jpg\" alt=\"Ads on Facebook\" width=\"1002\" height=\"408\" srcset=\"https:\/\/systemweb.co\/wp-content\/uploads\/2015\/04\/p_fb.jpg 1002w, https:\/\/systemweb.co\/wp-content\/uploads\/2015\/04\/p_fb-510x208.jpg 510w, https:\/\/systemweb.co\/wp-content\/uploads\/2015\/04\/p_fb-300x122.jpg 300w\" sizes=\"(max-width: 1002px) 100vw, 1002px\" \/>\n<h3 style=\"text-align: justify\">We help companies meet their goals. we create ads on Facebook targeted for different audiences and measure results across devices.<\/h3>\r[\/et_pb_text][et_pb_divider color=&#8221;#d8d8d8&#8243; disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;3.2&#8243; height=&#8221;2&#8243;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;3.22.3&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.0.47&#8243;][et_pb_text admin_label=&#8221;publico adecuado&#8221; _builder_version=&#8221;3.22.5&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;||||||||&#8221; header_2_text_color=&#8221;#1e73be&#8221; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#474747&#8243;]&nbsp;\n<h2>The right audience<\/h2>\n<p style=\"text-align: justify\">More than 1.3 billion people use Facebook to connect with the topics they&#8217;re interested in and a 64 visits daily. Facebook ads are shown to people based on their location, age, interests, and other criteria.\nMost Internet advertising is based on &#8220;cookies&#8221; that decide which ads should be displayed on each site. On Facebook, ads are shown to your chosen audience more accurately.<\/p>\n\n<h5 style=\"text-align: justify\">Here are the targeting options to reach the audience you&#8217;re looking for<\/h5>\n&nbsp;\r[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.0.47&#8243;][et_pb_image src=&#8221;http:\/\/systemweb.co\/wp-content\/uploads\/2015\/04\/publico.png&#8221; alt=&#8221;Facebook ads for different audiences&#8221; _builder_version=&#8221;3.0.87&#8243; animation_style=&#8221;slide&#8221; animation_direction=&#8221;left&#8221; animation_duration=&#8221;500ms&#8221; animation_intensity_slide=&#8221;10%&#8221; border_style=&#8221;solid&#8221; sticky=&#8221;off&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;3.22.3&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;3.0.47&#8243;][et_pb_image src=&#8221;http:\/\/systemweb.co\/wp-content\/uploads\/2015\/04\/datos_demo.png&#8221; alt=&#8221;Ads on Facebook for a particular post&#8221; admin_label=&#8221;demogr\u00e1ficos&#8221; _builder_version=&#8221;3.0.87&#8243; animation_style=&#8221;slide&#8221; animation_direction=&#8221;left&#8221; animation_duration=&#8221;500ms&#8221; animation_intensity_slide=&#8221;10%&#8221; border_style=&#8221;solid&#8221; sticky=&#8221;off&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;3.0.47&#8243;][et_pb_text admin_label=&#8221;Datos demogr\u00e1ficos&#8221; _builder_version=&#8221;3.22.5&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;||||||||&#8221; header_2_text_color=&#8221;#1e73be&#8221; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#474747&#8243;]<h2>demographic data<\/h2>\n<p style=\"text-align: justify\">Choose your ad audience based on demographics, such as age, gender, education, and more. For example, you can create different ads to attract people with a professional degree, people who just got engaged, or parents.<\/p>\r[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;3.22.3&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;3.0.47&#8243;][et_pb_image src=&#8221;http:\/\/systemweb.co\/wp-content\/uploads\/2015\/04\/interes.png&#8221; alt=&#8221;Ads on Facebook by interest&#8221; admin_label=&#8221;Intereses&#8221; _builder_version=&#8221;3.0.87&#8243; animation_style=&#8221;slide&#8221; animation_direction=&#8221;left&#8221; animation_duration=&#8221;500ms&#8221; animation_intensity_slide=&#8221;10%&#8221; border_style=&#8221;solid&#8221; sticky=&#8221;off&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;3.0.47&#8243;][et_pb_text admin_label=&#8221;Intereses&#8221; _builder_version=&#8221;3.22.5&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#474747&#8243; header_font=&#8221;||||||||&#8221; header_text_color=&#8221;#1e73be&#8221; header_2_font=&#8221;||||||||&#8221; header_2_text_color=&#8221;#1e73be&#8221;]<h2>Interests<\/h2>\n<p style=\"text-align: justify\">Reach certain people based on their interests and activities on Facebook. For example, if you sell cooking utensils, you can target people who have specified that they like cooking, cooking programs, or recipes.<\/p>\r[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;3.22.3&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;3.0.47&#8243;][et_pb_image src=&#8221;http:\/\/systemweb.co\/wp-content\/uploads\/2015\/04\/comportamientos.png&#8221; alt=&#8221;Ads on Facebook by behaviors&#8221; admin_label=&#8221;Comportamientos&#8221; _builder_version=&#8221;3.0.87&#8243; animation_style=&#8221;slide&#8221; animation_direction=&#8221;left&#8221; animation_duration=&#8221;500ms&#8221; animation_intensity_slide=&#8221;10%&#8221; border_style=&#8221;solid&#8221; sticky=&#8221;off&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;3.0.47&#8243;][et_pb_text admin_label=&#8221;Comportamientos&#8221; _builder_version=&#8221;3.22.5&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#474747&#8243; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;||||||||&#8221; header_2_text_color=&#8221;#1e73be&#8221;]&nbsp;\n<h2>Behaviors<\/h2>\n<p style=\"text-align: justify\">Search for people based on their purchasing behavior, device usage, or other activities. For example, you can target business travelers, frequent users, or people who use a certain phone.<\/p>\n&nbsp;\r[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;3.22.3&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;3.0.47&#8243;][et_pb_image src=&#8221;http:\/\/systemweb.co\/wp-content\/uploads\/2015\/04\/conexiones.png&#8221; alt=&#8221;Ads on Facebook to promote events&#8221; admin_label=&#8221;Conexiones&#8221; _builder_version=&#8221;3.0.87&#8243; animation_style=&#8221;slide&#8221; animation_direction=&#8221;left&#8221; animation_duration=&#8221;500ms&#8221; animation_intensity_slide=&#8221;10%&#8221; border_style=&#8221;solid&#8221; sticky=&#8221;off&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;3.0.47&#8243;][et_pb_text admin_label=&#8221;Conexiones&#8221; _builder_version=&#8221;3.22.5&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#474747&#8243; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;||||||||&#8221; header_2_text_color=&#8221;#1e73be&#8221;]<h2>Connections<\/h2>\n<p style=\"text-align: justify\">Reach people who like your Page or app or who have attended an event you organized, and their friends. For example, you can promote an event to people who are fans of your Page.<\/p>\r[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;3.22.3&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;3.0.47&#8243;][et_pb_image src=&#8221;http:\/\/systemweb.co\/wp-content\/uploads\/2015\/04\/lugar.png&#8221; alt=&#8221;Ads on Facebook depending on the location&#8221; admin_label=&#8221;lugar&#8221; _builder_version=&#8221;3.0.87&#8243; animation_style=&#8221;slide&#8221; animation_direction=&#8221;left&#8221; animation_duration=&#8221;500ms&#8221; animation_intensity_slide=&#8221;10%&#8221; border_style=&#8221;solid&#8221; sticky=&#8221;off&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;3.0.47&#8243;][et_pb_text admin_label=&#8221;lugar&#8221; _builder_version=&#8221;3.22.5&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#474747&#8243; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;||||||||&#8221; header_2_text_color=&#8221;#1e73be&#8221;]<h2>Place<\/h2>\n<p style=\"text-align: justify\">Reach those who are in the areas where you want to operate. For example, if you have a local business, you can show your ads to people near the property.<\/p>\r[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;3.22.3&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.0.47&#8243;][et_pb_image src=&#8221;http:\/\/systemweb.co\/wp-content\/uploads\/2015\/04\/dispositivos.png&#8221; alt=&#8221;Ads on Facebook on multiple devices&#8221; _builder_version=&#8221;3.0.87&#8243; animation_style=&#8221;slide&#8221; animation_direction=&#8221;left&#8221; animation_duration=&#8221;500ms&#8221; animation_intensity_slide=&#8221;10%&#8221; border_style=&#8221;solid&#8221; sticky=&#8221;off&#8221;][\/et_pb_image][et_pb_text admin_label=&#8221;resultados comprobados&#8221; _builder_version=&#8221;3.22.5&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#474747&#8243; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;||||||||&#8221; header_2_text_color=&#8221;#1e73be&#8221;]<h2>Proven results<\/h2>\n<p style=\"text-align: justify\">We offer a variety of types of ads, from promoting an app to download the app, requesting an offer to redeem in a store, adding an item to a cart, or taking another action on a website.\nWe&#8217;ll keep you informed about the results of your Facebook ads through statistics.<\/p>\n<p style=\"text-align: justify\">The page statistics show:<\/p>\n\n<ul>\n\t<li>How many people liked your Page and the number of new likes.<\/li>\n\t<li>How many people viewed your Page and posts.<\/li>\n\t<li>How many people clicked on your Page or posts indicated that they like, commented on, or shared them.<\/li>\n<\/ul>\r[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.0.47&#8243;][et_pb_text admin_label=&#8221;Lugares donde la gente interact\u00faa&#8221; _builder_version=&#8221;3.22.5&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;||||||||&#8221; header_2_text_color=&#8221;#1e73be&#8221; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#474747&#8243;]<h2>Places where people interact<\/h2>\n<p style=\"text-align: justify\">At home, at work, and elsewhere, people check Facebook when they&#8217;re more receptive to discovering new things. More than 700 million people check Facebook from their mobile devices every day.\nFacebook ads are displayed along with family and friends stories and other topics important to people. We create well-targeted ads with photos or videos and text that connect with the target audience.<\/p>\r[\/et_pb_text][et_pb_image src=&#8221;http:\/\/systemweb.co\/wp-content\/uploads\/2015\/04\/resultados.png&#8221; alt=&#8221;Ads on Facebook to get likes&#8221; _builder_version=&#8221;3.0.87&#8243; animation_style=&#8221;slide&#8221; animation_direction=&#8221;left&#8221; animation_duration=&#8221;500ms&#8221; animation_intensity_slide=&#8221;10%&#8221; border_style=&#8221;solid&#8221; sticky=&#8221;off&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"<p>We help companies meet their goals. we create ads on Facebook targeted for different audiences and measure results across devices. &nbsp; The right audience More than 1.3 billion people use Facebook to connect with the topics they&#8217;re interested in and a 64 visits daily. Facebook ads are shown to people based on their location, age,\u2026 <a href=\"https:\/\/systemweb.co\/en\/services\/presencia-en-internet\/ads-on-facebook\/\">Read More &raquo;<\/a><\/p>\n","protected":false},"author":54,"featured_media":0,"parent":218855,"menu_order":2,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-218897","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Social Media | SystemWeb<\/title>\n<meta name=\"description\" content=\"We help companies meet their goals. we create ads on Facebook for different audiences and measure results across devices.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/systemweb.co\/en\/services\/presencia-en-internet\/ads-on-facebook\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Media | SystemWeb\" \/>\n<meta property=\"og:description\" content=\"We help companies meet their goals. we create ads on Facebook for different audiences and measure results across devices.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/systemweb.co\/en\/services\/presencia-en-internet\/ads-on-facebook\/\" \/>\n<meta property=\"og:site_name\" content=\"SystemWeb\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/systemweb.colombia\" \/>\n<meta property=\"article:modified_time\" content=\"2019-11-30T19:50:35+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/systemweb.co\/wp-content\/uploads\/2015\/04\/p_fb.jpg\" \/>\n<script type=\"application\/ld+json\" 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